The video is titled Snapchat Product Overview and contains Roadshow materials, that is, instructions on how to use it, but realized to convince investors to place money in the project. To explain how it works in the video they think Snapchat CEO Evan Spiegal and his closest collaborators. Among the things you will find in the video you are:
Before Snapchat, then Instagram. And now, fter they had been tried on the photo social network owned by him, Mark Zuckerberg launched the "stories" on Facebook. Now indeed even the company's most famous in the world you can record pictures or short videos to be published instantly. Contents which will then disappear within 24 hours (unless they are posted on the bulletin board), in the name of a more updated sharing, more and more "live".
All via the app for smartphones, whose graphics has changed slightly at the top and bottom bar to include the new function with a camera equipped with frames, interactive effects and filters that can be applied to images and movies. Friends can respond to the story, send an individual response. "Instead of having a photo or video permanently on board - said Zuckerberg - some prefer share of moments instantly. The Facebook Stories were then included in the new camera app to give people more flexibility in the way they share their experiences. " The Facebook Camera, as well as by us, was also launched in Hungary, Argentina, Norway, Sweden, Spain and Malaysia and Taiwan.
What is certain is that though many expected a less problematic debut. Because from the first moment of the release, the updated application has given many headaches for users, who have complained on the same social network. First of all, the app for iOS and Android is less stable: it often crashes and goes into "crash", thus forcing a restart. Not to mention that also rose up another problem: in the Android app icon Messenger, the first located in the bottom bar, has disappeared. Get to the Facebook chat become so much less simple, forcing users to exit the app of the social networks and to enter that specific Messenger.
In short, waiting for the happy ending, we can not say that the "story" of Facebook the beginning was exciting.
Some even for dead. The reason for the de Profundis would be the shameless copy-paste of Mark Zuckerberg, who did turn on Instagram, Facebook and now WhatsApp functionality invented precisely to Snapchat. Like the famous Stories (short-term media that self-destruct in 24 hours) and the filters that change the faces of the subject of a selfie, making them look like objects, animals, etc.
The shot was heard: the pace of growth of app users have slowed and investors are asking it into account. But it is still early to confirm the end of the app more popular with teenagers. And the arrival in the online stores of Spectacles (glasses with built-in camera, allowing them to capture and take back what you are seeing and then share it with a twist) enables us to explain why.
First, Snapchat is not a social network. Indeed, even it is defining media or tech company, but company room. Not coincidentally, it proves to have a great interest in the development of hardware devices. In the last year they were hired 300 specialists in the field of virtual and augmented reality. And Spectacles have every appearance of being just a taste.
Second, the company is about to go public on Wall Street with a valuation that could reach $ 22 billion. To have convinced many investors, he should have a long-term strategy that goes beyond Stories and filters, and provides significant innovations. What that patents and ten startups acquired over the past two years suggest.
Third, we Snapchat is one thing, another in the US. There is one of the most used app by teenagers, as well as a communication platform, a real brand in which young people will recognize. And that does not accantoneranno if they can find similar features on Facebook and Instagram. Because for them it is much more.
ed: the innovations introduced by Snapchat in communication and digital in advertising have been powerful enough to cause the first social network and some of the main app in the world to adapt. Because the impact of the Histories is quite comparable to that of the News Feed introduced by Facebook years ago.
When Zygmunt Bauman - who left us on January 9 this year - talked about "liquidity" could only refer to modernity, now that today is characterized by a complex liquid, individual activities, privatized, uncertain, but especially highly vulnerable . Bauman wrote Liquid Modernity in 2000 and we can say that, after almost twenty years, things have not changed but rather the prediction he made turned out to be far more real than surreal.
The age of "liquid" is characterized by a high prevalence of anxiety toward instant gratification made of momentary joys, with the aim of pursuing ephemeral desires virtually impossible. In 2017, the expression "liquid modernity" seems to be perfect in which the only certainty is change. "The liquid modernity is the belief that change is the only permanent thing, and that uncertainty is the only certainty," to use the words of the famous Polish sociologist.
Therefore, we are powerless, according to Bauman, before the change, because without realizing there are immersed, as if it were a bottomless hole that forces us to change in step with the times, in a bland and superficial. Liquidity in 2017 is contained in social networks, which clearly affect us, and somehow replace interpersonal communication, making it "liquid", but paradoxically also more useful and instantaneous. snapchat hack iphone
An example? Snapchat, the most popular app of recent times - which recently arrived in landing Stock Exchange on Wall Street and selling 200 million shares at $ 17 each, coming to collect $ 3.4 billion - Today is a real " liquid social network ". From all over the planet users post videos or photos on Snapchat that will remain on the Web only for 24 hours, to be liquefied and then literally erased from the history of the web.
Liquidity is therefore closer to the times we live in now, to the present; despite Bauman talked about it already 17 years ago, the talk today is more relevant than ever: What is the most liquid of a social network that after 24 hours cancel each shared track? How can an app that keeps nothing concrete being able to land on Wall Street? Yet in this case the liquidity has been able to grasp the positive side, concrete, creating a successful tool.
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SnapchatSebbene in the world of marketing and advertising are many doubts, because the messages disappear, however many are specialists in digital and mobile marketing that instead enhance and give confidence to social networks like these, as well as having successful and be appreciated in every part of the world, generate messages that arrive directly to very specific targets.
In fact, an application for Smartphone like Snapchat means that we can return to those interactions "face to face" between users, not being a non-instantaneous "communications" that characterizes other social networks, then returning to a kind of instantaneous and natural conversation (face to face).
But Snapchat is now an extremely effective marketing tool because paradoxically offers opportunities that no enterprise can not be considered, as the constant renewal of the messages, which allows to always invent new stories, or the contemporary content that just because temporary, requires that you pay attention, as do users of Snapchat, just to make sure I saw him. The users will show the most receptive to the authentic content as those of Snapchat than to the content generated by traditional marketing. It is impossible to share with Snapchat programmed content, so companies are forced to create content in real time, seeing himself forced to rework a new and instantaneous communication strategy toward customers.
Bauman was right, the fluidity and continuous process of change is the emblem of the contemporary era, or if you want to call it as some sociologists consider it, the post-modern. The fluidity will take us to the disintegration or social aggregation? This will only discover with the passing years. Perhaps it is not all bad premonition Bauman for our future.
